Hi ☻
I’m Lilith, an Australian freelance writer and content consultant, currently living in London. I have a tendency to write about everything that interests me, specifically, the realms of beauty, wellness, fashion and pop culture.
Content is cool and I’ve made a career of writing, editing and slinging interesting, funny and smart words.
Formerly Digital Editor of Vogue Australia, I began my career as an intern hiding in Vogue Australia’s fashion cupboard before moving over to the digital desk where I worked my way up from Associate Digital Editor to Digital Editor.
Since moving to London in 2019 I have had the opportunities to write for British Vogue and Condé Nast and Mecca Australia.
I also co-founded The Foreword, a weekly newsletter featuring (career) advice, recommendations and insights from people you admire, haven’t met yet or want to get to know. Sign up here.
What I Do
I like to write, solve problems and surf the world wide web and, funnily enough, I have been able to turn all of that into a career. I’ve tussled with newsletters, whipped up Instagram captions and fussed over syntax, and while I’ll always be learning, adapting and refining my repertoire, here’s some of what I can do for you:
Print & Digital
Writing
✿
Need some words? I’ve written for a number of publications and businesses, helping craft stories that are attention-grabbing, thoughtful and interesting. From beauty to career-conscious content, fashion to interiors, I’m adept at researching, writing, interviewing and editing my words and maybe even yours. Ask me what I’m thinking.
Content
Consulting
ッ
It’s a mistake to underestimate content but it’s a machine that never stops and requires tailored and smart planning—and that can get overwhelming, fast. If it’s tone of voice development, content strategy and development, SEO know-how, newsletter wording, product descriptions, or even something as simple as a tagline, call on me.
Social Media
Management
❉
Like it or not, social media has sway but it can also sap your time and energy, so if there’s something you need, let me be of service. From ideation to implementation, there’s no corner of Instagram, Facebook, Pinterest or Twitter I haven’t investigated. Need a caption or a plan of attack? Help is here.
Published
Things
Read my latest samples of written work:
Clients
#Thankful to have my writing approved by some of the biggest names in fashion, beauty and lifestyle ⇩
Kind
Words
Now for some nice things my previous collaborators have to say about me ⇩
“Lilith is everything you would want from a freelance writer: clever with her words, innovative in her ideas, creatively resourceful and on brief. In fact, she takes the brief to the next level and makes it her own. And, to top it off, she’s on time (if not early)!”
— Zara Wong, Head of Content Mecca Australia
“Lilith is a reliable, trustworthy and talented writer. I have worked with her for many years, and most recently I commissioned her to write content for my beauty website The Day Ahead. Her copy is informative without being dry, it is clean and to the point while also being fun and engaging. Lilith always delivers on time and I’ve been thrilled to work with her for so long.”
— Julia frank,
co-Founder The dAY AHEAD
“Working with Lilith has been a real pleasure. Her editorial writing, editing and copywriting skills have been a huge asset, and her support was incredibly valuable in the various projects she worked on for us at Condé Nast. Another of her strengths is turning complex topics into digestible written content. I can’t recommend her enough!”
— Emily Wadsworth, Digital & Social Media Manager Condé Nast
Ask
Me
It all starts here, just ask a question or let me know what you’re after. You can email me directly here ✉ lilith@lilithhardielupica.com or DM me on Instagram here ↪ @lilithruby